Generate B2B Sales Leads Online, But Sell Offline
Sales | Email Marketing

Generate B2B Sales Leads Online, But Sell Offline

As anyone in B2B business development can attest, generating quality B2B sales leads is an uphill struggle.  With the nature of complex sales, many factors come into play, including brand reputation, length of buying cycle, multiple decision stakeholders and ultimately, price tag.  For all of these reasons (and more), quality B2B sales leads do not…

Content Marketing: 5 Question All Business Asks
Digital | Inbound Marketing | Online Marketing

Content Marketing: 5 Question All Business Asks

Is Content Marketing worth the investment? Content marketing budgets vary, but it is not uncommon to see companies spend between $5,000 and $50,000 per year on this marketing tactic. The spend amount varies by size of company and what the actual goals for the program are. These companies are obviously seeing a return on their…

The Layman’s Glossary of SEO Terms
Online Marketing | SEO | Website Development

The Layman’s Glossary of SEO Terms

Search Engine Optimization (SEO) can easily become a proverbial ‘rabbit hole’ that you can get lost in, trying to understand it. There are hundreds of variables that play a part in optimizing a website’s search visibility. And if you are not performing SEO services as a full-time job, it is absolutely not worth your while…

5 Important Reasons You Should Invest in SEO
Online Marketing | SEO

5 Important Reasons You Should Invest in SEO

There are many reasons for investing resources in your website’s Search Engine Optimization (SEO), but we have stuck to 5 important reasons why businesses should invest in SEO. 1. Quite simply, SEO is always working In the first place, SEO strategies and optimization techniques that are aligned with the latest standards always work. As long…

Which Social Media Platform is Right for Your Business
Online Marketing | Social Media

Which Social Media Platform is Right for Your Business

A big mistake that small to medium sized businesses make when launching a social media program is to try to be in every major social media platform. Some of those channels include Facebook, Instagram, Twitter, Snapchat, and LinkedIn. There are two major reasons for not trying this approach –  FIRST, it takes major resources (i.e. –…

GDPR: 5 Things Your Business Should Know about these New Data Protection Rules
Email Marketing | Online Marketing

GDPR: 5 Things Your Business Should Know about these New Data Protection Rules

Many U.S. companies have been investigating the impact of new data requirements being implemented soon in the European Union (EU). Referred to as GDPR, these new rules involve the handling of customers and users data. A great deal of discussion has been focused on the new requirements and the potential penalties for non-compliance. Yet, with…