17Dec
Your formula for online sales and marketing success.
Take your business to the next level with the best in online sales & marketing strategies.
FOR THE PROFESSIONAL SERVICE PROVIDER
LEGAL, RESIDENTIAL REAL ESTATE, ACCOUNTING & CONSULTANT
LEGAL, RESIDENTIAL REAL ESTATE, ACCOUNTING & CONSULTANT
Targeted sales & conversion strategies
Every lead generation program requires THREE ELEMENTS – 1) a clear customer persona definition, 2) a clearly mapped out ‘buying journey’, and 3) valuable offerings along that journey.
We can help you develop a productive sales & marketing funnel that allows you to forecast your future activity and to track your engagement.
Website design that engages and converts
The best place to engage and convert your customers is on your business website.
Our goal for client websites is to make them the strong sales and marketing tools that they are supposed to be.
We are partnering with wpengine.com to provide our clients the most stable hosting platform for their websites.
Search optimization and digital ad campaigns that help your customers find you
It was once said, “the best place to hide a dead body is on page 2 of an internet search results, ’cause nobody looks there.”
Many beautiful, informative websites never see the ‘light of day’ because they are not optimized to be found on page 1 of their customer’s internet searches. Don’t let your business website be one of them.
We can work with you to promote your business with organic search optimization and/or SEM Services (‘Pay per Click’ advertising) with strategies that include keyword research, content optimization, backlinking strategies, and audience targeting.
Content, social media, and email marketing that informs and engages
During the ‘buying journey’, your customer/prospect will want different types of information to help them move to their next step. It could be a checklist of critical information or a case study of how another similar business solved their problem.
We work with our clients to develop and publish that relevant information on their website, in their social media, in emails, and through other digital channels.
Convert your prospect into a customer when they are ready to take that step
Business leads do not come in ‘one size or color’, especially those that come from the internet. Just because they have signed up for your newsletter or downloaded your white paper, does not mean that they are ready to talk to a ‘salesperson’.
That is why we provide ‘lead nurturing’ programs for some of our clients to help warm up that lead and qualify them before they directly interact with you. The goal is to maximize our client’s time and to recognize that many of our clients do not have the time or training to manage multiple sales leads while performing their professional services.
Attorney at Law Read More
"Mark and his team exhibit the highest professional practices and courtesies. Every task is completed almost immediately, and his advice is unsurpassed. Our website success is due to his skill and dedication."
Owner, Best Nest Senior Services Read More
"Digital Equation Marketing has done an amazing job helping my business grow. They are always attentive and professional. I’m so fortunate to have Mark and his team as my IT specialist. Thanks Mark for always being there when I need your help."
Owner, CareZips Read More
"You may be sorry that you are teaching me more about social media. I'm now an addict; I'm loving checking the interactions on Facebook!"
Owner, Gring Solutions Read More
"This is a terrific resource that GRING -- strategic marketing & communication consultants -- has turned to again and again for everything DIGITAL."
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