Generate B2B Sales Leads Online, But Sell Offline
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Generate B2B Sales Leads Online, But Sell Offline

As anyone in B2B business development can attest, generating quality B2B sales leads is an uphill struggle.  With the nature of complex sales, many factors come into play, including brand reputation, length of buying cycle, multiple decision stakeholders and ultimately, price tag.  For all of these reasons (and more), learning how to generate leads online…

9 Steps to Better Senior Living Marketing
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9 Steps to Better Senior Living Marketing

Baby boomers are opting for assisted living rather than traditional nursing homes today. This offers great opportunities for marketing assisted living communities and related senior care services. From now until 2030, 10,000 baby boomers will hit retirement age daily. What makes senior living marketing so critical for your business? Moving yourself or a loved one…

8 Components of Successful Small Law Firm Marketing
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8 Components of Successful Small Law Firm Marketing

Small Law firm Marketing is the single most important aspect of law firms. Marketing is what brings in new clients and without marketing, a law firm would not survive. Law firms who take marketing seriously, invest heavily in it and devise a comprehensive strategy that includes all aspects of marketing such as digital marketing, SEO,…

IndexNow May Be a Game Changer for SEO
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IndexNow May Be a Game Changer for SEO

The search engine, Microsoft Bing, just recently announced the development of a new crawling protocol called IndexNow that “promises to make crawling and indexing more efficient,” according to a recent post on Search Engine Journal. What could IndexNow mean for SEO and websites? Traditionally, the search engines, such as Bing, Google, etc., have created and…

A Lead Qualification Checklist Can Help Increase Your Closing Ratio
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A Lead Qualification Checklist Can Help Increase Your Closing Ratio

Knowing clearly who you are trying to sell your products and/or services to is an often glossed over step in a Sales Plan. But, unless you have a clear understanding of their needs and motivations, you can spend a lot of time working with the wrong sales prospect… the kind that doesn’t buy from you….