Many businesses have become aware of the value of a content marketing strategy, or what is usually called a content calendar. Planning out public messaging to coincide with sales, holidays, industry key dates, etc. is generally what marketing departments want to plan for, and this tactical strategy makes sense. Many think that this plan/calendar achieves…
A Call-to-Action (often shortened to “CTA”) is one of the most important tools in inbound digital marketing. Almost every website contains (or should contain) one or more Calls-to-Action.
Podcasting 101 Podcasting has come into its own over the last few years as a communication tool… and a marketing tool. Whether you are producing your own or you are making guest appearances on someone else’s podcast, it is a great ‘megaphone’ for your message. According to recent data, there are about 850,000 total active…
Relevant, engaging content continues to be a key component of a business marketing plan. And as most companies quickly learn, adopting a ‘content first’ marketing strategy can have its budget limitations. What successful content marketers learn is that most content can (and should) be created to be ‘evergreen’… meaning, the content should have value to…
Often, the internet represents a connection to the world for many people. Suddenly, you can reach (and possibly sell to) people on the other side of the globe! The truth of the matter though is that many online searches are focused on localized goods and services. Many searches include the phrase “… near me”,…
Content is Even More Critical to Improve Website SEO Ranking Google continues to emphasize that content quality is critical for boosting website SEO ranking. Ignore their warning at your own online peril. But just what does “quality” mean to Google? Is it the length of the content? Is the number of keywords embedded in the article?…
Most small business owners and professionals lack the time and often the experience to perform a true sales call campaign. Consider the following ways to generate leads without cold calling:
In 2020, email marketing is still the most effective method of attracting and retaining customers. And the businesses that are still implementing solid email strategies are seeing upwards of 4400% ROI! That translates into earnings of $44 for every dollar spent on email campaigns. The results are obvious for what email marketing can deliver. But,…
Is Content Marketing worth the investment? Content marketing budgets vary, but it is not uncommon to see companies spend between $5,000 and $50,000 per year on this marketing tactic. The spend amount varies by size of company and what the actual goals for the program are. These companies are obviously seeing a return on their…
To be found on Google search, “LinkedIn is King.” LinkedIn ranks higher than all other profiles including other social networks and website builders.