The goal of this article is to help you understand the concepts of landing pages and ‘call to actions’. We will take a look at the importance of these concepts, what they are, look at landing page call to action examples, and what their benefits are to your business. What is a ‘Landing Page’? A…
The internet has become a powerful tool for generating online leads. In this article, we define 3 key steps for building a more productive ‘pipeline’ of online leads.
What is a podcast and why are they popular? Podcasts are a form of on-demand audio show. They are usually released episodically and can be listened to at any time. Podcasts can be about anything, from tech to politics to comedy. The podcast format was originally referred to as an ‘audio blog’ and has roots…
If you are trying to determine your budget, it makes sense to look at it in context – how it aligns with your business strategy and what you need your marketing to do.
How many emails (or LinkedIn InMail messages) do you receive from business associates that are just a waste of time to look at, much less worth reading? You know the sales emails that I am talking about. These emails come from business contacts who want to stay in touch with you – either for business…
If you are trying to determine your budget, it makes sense to look at it in context – how it aligns with your business strategy and what you need your marketing to do.
If you are trying to determine your budget, it makes sense to look at it in context – how it aligns with your business strategy and what you need your marketing to do.
As anyone in B2B business development can attest, generating quality B2B sales leads is an uphill struggle. With the nature of complex sales, many factors come into play, including brand reputation, length of buying cycle, multiple decision stakeholders and ultimately, price tag. For all of these reasons (and more), learning how to generate leads online…
Baby boomers are opting for assisted living rather than traditional nursing homes today. This offers great opportunities for marketing assisted living communities and related senior care services. From now until 2030, 10,000 baby boomers will hit retirement age daily. What makes senior living marketing so critical for your business? Moving yourself or a loved one…
Small Law firm Marketing is the single most important aspect of law firms. Marketing is what brings in new clients and without marketing, a law firm would not survive. Law firms who take marketing seriously, invest heavily in it and devise a comprehensive strategy that includes all aspects of marketing such as digital marketing, SEO,…