Many U.S. companies have been investigating the impact of new data requirements being implemented soon in the European Union (EU). Referred to as GDPR, these new rules involve the handling of customers and users data. A great deal of discussion has been focused on the new requirements and the potential penalties for non-compliance. Yet, with…
You know the expression – “I couldn’t have said it better myself.”? Well, that is what I said when I read this just-published post on the Forbes.com website. Written by contributing writer – Kelly Shelton, it covers the relationship of your social media activity and your website’s online visibility. It is a topic that I often…
Many small to medium businesses don’t have the budget for a ‘full-fledged’ social media program, much less a skilled creative team member who can produce stunning graphics. It is often the job of the existing team (and maybe even the owner) to create and post the business’ social media. that’s why we have long advocated several free/freemium…
Every business should be engaging with their audience through social media. It can be the best way to communicate with existing customers. AND it is one of the best ways to reach new prospects. Social media marketing can be intimidating to the small business or ‘solopreneur’Trends and tactics change constantly It may seem overwhelming to think…
