digital marketing blueprint
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How to Design an Effective Digital Marketing Blueprint

A digital marketing blueprint is a comprehensive plan that outlines how a business or organization will execute its digital marketing efforts. This blueprint serves as a guide for all online marketing activities, including content creation, social media management, SEO, email marketing, and more. It ensures that all digital marketing efforts align with the business’s overall…

how to grow social media followers
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How To Grow Social Media Followers – The 7 Easiest and Most Effective Ways

Are you trying to determine how to grow social media followers? With the right strategy and the right tips, it’s possible to increase your followers on any social platform dramatically. Here are some simple and effective ways to build a large, engaged community of followers to engage with your business audience. How many of your…

Big Marketing
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Omnichannel Marketing – Go Big or Go Home

Relevant, engaging content continues to be a key component of a business marketing plan. And as most companies quickly learn, adopting a ‘content first’ marketing strategy can have its budget limitations. What successful content marketers learn is that most content can (and should) be created to be ‘evergreen’… meaning, the content should have value to…

social media platform

Which Social Media Platform is Right for Your Business

A big mistake that small to medium sized businesses make when launching a social media program is to try to be in every major social media platform. Some of those channels include Facebook, Instagram, Twitter, Snapchat, and LinkedIn. There are two major reasons for not trying this approach – FIRST, it takes major resources (i.e. –…

Use Social Media To Your SEO Advantage
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Use Social Media To Your SEO Advantage

You know the expression – “I couldn’t have said it better myself.”? Well, that is what I said when I read this just-published post on the website. Written by contributing writer – Kelly Shelton, it covers the relationship of your social media activity and your website’s online visibility. It is a topic that I often…

online search

Social Media Success with these Latest Graphic Design Tools

Many small to medium businesses don’t have the budget for a ‘full-fledged’ social media program, much less a skilled creative team member who can produce stunning graphics. It is often the job of the existing team (and maybe even the owner) to create and post the business’ social media. that’s why we have long advocated several free/freemium…

The Essential Social Media Marketing Tools

The Essential Social Media Marketing Tools

Every business should be engaging with their audience through social media. It can be the best way to communicate with existing customers. AND it is one of the best ways to reach new prospects. Social media marketing can be intimidating to the small business or ‘solopreneur’Trends and tactics change constantly It may seem overwhelming to think…