Omnichannel Marketing – Go Big or Go Home
Content Marketing | Digital | Inbound Marketing | Online Marketing | Social Media

Omnichannel Marketing – Go Big or Go Home

Relevant, engaging content continues to be a key component of a business marketing plan. And as most companies quickly learn, adopting a ‘content first’ marketing strategy can have its budget limitations. What successful content marketers learn is that most content can (and should) be created to be ‘evergreen’… meaning, the content should have value to…

Which Social Media Platform is Right for Your Business
Online Marketing | Social Media

Which Social Media Platform is Right for Your Business

A big mistake that small to medium sized businesses make when launching a social media program is to try to be in every major social media platform. Some of those channels include Facebook, Instagram, Twitter, Snapchat, and LinkedIn. There are two major reasons for not trying this approach –  FIRST, it takes major resources (i.e. –…

Use Social Media To Your SEO Advantage
Social Media | Internet Shares | SEO

Use Social Media To Your SEO Advantage

You know the expression – “I couldn’t have said it better myself.”? Well, that is what I said when I read this just-published post on the Forbes.com website. Written by contributing writer – Kelly Shelton, it covers the relationship of your social media activity and your website’s online visibility. It is a topic that I often…

Social Media Success with these Latest Graphic Design Tools
Sales | Social Media

Social Media Success with these Latest Graphic Design Tools

Many small to medium businesses don’t have the budget for a ‘full-fledged’ social media program, much less a skilled creative team member who can produce stunning graphics. It is often the job of the existing team (and maybe even the owner) to create and post the business’ social media. that’s why we have long advocated several free/freemium…

The Essential Social Media Marketing Tools
Social Media

The Essential Social Media Marketing Tools

Every business should be engaging with their audience through social media. It can be the best way to communicate with existing customers. AND it is one of the best ways to reach new prospects. Social media marketing can be intimidating to the small business or ‘solopreneur’Trends and tactics change constantly It may seem overwhelming to think…