9 Steps to Better Senior Living Marketing
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9 Steps to Better Senior Living Marketing

Baby boomers are opting for assisted living rather than traditional nursing homes today. This offers great opportunities for marketing assisted living communities and related senior care services. From now until 2030, 10,000 baby boomers will hit retirement age daily. What makes senior living marketing so critical for your business? Moving yourself or a loved one…

8 Components of Successful Small Law Firm Marketing
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8 Components of Successful Small Law Firm Marketing

Small Law firm Marketing is the single most important aspect of law firms. Marketing is what brings in new clients and without marketing, a law firm would not survive. Law firms who take marketing seriously, invest heavily in it and devise a comprehensive strategy that includes all aspects of marketing such as digital marketing, SEO,…

IndexNow May Be a Game Changer for SEO
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IndexNow May Be a Game Changer for SEO

The search engine, Microsoft Bing, just recently announced the development of a new crawling protocol called IndexNow that “promises to make crawling and indexing more efficient,” according to a recent post on Search Engine Journal. What could IndexNow mean for SEO and websites? Traditionally, the search engines, such as Bing, Google, etc., have created and…

A Lead Qualification Checklist Can Help Increase Your Closing Ratio
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A Lead Qualification Checklist Can Help Increase Your Closing Ratio

Knowing clearly who you are trying to sell your products and/or services to is an often glossed over step in a Sales Plan. But, unless you have a clear understanding of their needs and motivations, you can spend a lot of time working with the wrong sales prospect… the kind that doesn’t buy from you….

What is a B2B Marketing Funnel?
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What is a B2B Marketing Funnel?

37% of marketers say that the most challenging part of their job is prospecting, which is the first step in the sales pipeline. And according to a Salesforce survey, 79% of marketing leads are never converted into sales! Clearly, there isn’t a clear ‘pathway’ for b2b prospects to find the services and products that they…

3 KEY Considerations for Your Next B2B Marketing Budget
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3 KEY Considerations for Your Next B2B Marketing Budget

A lot of small business owners ask this question and the answer is not always satisfying to them, because it really  depends on a number of factors which we will discuss in this article. But before we do, it might make sense to understand the importance of creating a marketing budget in the first place….

Which Level of SEO Services Packages is Right for Your Business?
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Which Level of SEO Services Packages is Right for Your Business?

Continuing our review of SEO packages, we’re going to take a closer look at several service levels of SEO (Search engine optimization) and what services are generally included in them. We will say upfront that there will always be variations in the marketplace, but most U.S. based services fall within the following categories. Low-Cost SEO…

What are the factors that can determine SEO package prices?
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What are the factors that can determine SEO package prices?

When you begin to explore options for SEO (Search engine optimization) for your online business brand and website visibility, you can be initially shocked by the wide range of SEO package prices that you might find. And, if you don’t know what is included in these various packages, you may not be satisfied with your…

What is Search engine marketing (SEM)?
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What is Search engine marketing (SEM)?

Search engine marketing (SEM Services) is one of the digital marketing strategies that marketers use to elevate the visibility of a website in internet search. While the term can be used to describe all of the marketing efforts used to increase a website’s visibility, it is generally used specifically to identify ‘paid’ search strategies. Often…