Key to success for small businesses in 2021 is having a well-planned digital sales strategy.
How many emails (or LinkedIn InMail messages) do you receive from business associates that are just a waste of time to look at, much less worth reading? You know the sales emails that I am talking about. These emails come from business contacts who want to stay in touch with you – either for business…
If you are trying to determine your budget, it makes sense to look at it in context – how it aligns with your business strategy and what you need your marketing to do.
As anyone in B2B business development can attest, generating quality B2B sales leads is an uphill struggle. With the nature of complex sales, many factors come into play, including brand reputation, length of buying cycle, multiple decision stakeholders and ultimately, price tag. For all of these reasons (and more), learning how to generate leads online…
Knowing clearly who you are trying to sell your products and/or services to is an often glossed over step in a Sales Plan. But, unless you have a clear understanding of their needs and motivations, you can spend a lot of time working with the wrong sales prospect… the kind that doesn’t buy from you….
37% of marketers say that the most challenging part of their job is prospecting, which is the first step in the sales pipeline. And according to a Salesforce survey, 79% of marketing leads are never converted into sales! Clearly, there isn’t a clear ‘pathway’ for b2b prospects to find the services and products that they…
A lot of small business owners ask this question and the answer is not always satisfying to them, because it really depends on a number of factors which we will discuss in this article. But before we do, it might make sense to understand the importance of creating a marketing budget in the first place….
As a ‘consumer’ yourself, you understand that the companies that help you navigate your buying journey and ultimately, help you make the correct buying decision, earn your trust and loyalty. This is especially true of ‘high-price/high-risk’ decisions — think autos, technology, insurance, etc. Now, take your ‘consumer cap’ off, and put on your ‘business cap’….
Most small business owners and professionals lack the time and often the experience to perform a true sales call campaign. Consider the following ways to generate leads without cold calling:
To be found on Google search, “LinkedIn is King.” LinkedIn ranks higher than all other profiles including other social networks and website builders.
Many small to medium businesses don’t have the budget for a ‘full-fledged’ social media program, much less a skilled creative team member who can produce stunning graphics. It is often the job of the existing team (and maybe even the owner) to create and post the business’ social media. that’s why we have long advocated several free/freemium…