Key to success for small businesses in 2021 is having a well-planned digital sales strategy.
Are you trying to determine how to grow social media followers? With the right strategy and the right tips, it’s possible to increase your followers on any social platform dramatically. Here are some simple and effective ways to build a large, engaged community of followers to engage with your business audience. How many of your…
Marketing is the process of building awareness and promoting a product or service that has value for customers. Marketing activities can include different types of marketing: from advertising, personal selling, publicity, to networking. Marketing should be a priority for small businesses. Marketing is an important aspect of any business, and small businesses should not ignore…
The goal of this article is to help you understand the concepts of landing pages and ‘call to actions’. We will take a look at the importance of these concepts, what they are, look at landing page call to action examples, and what their benefits are to your business. What is a Call to Action…
The internet has become a powerful tool for generating online leads. In this article, we define 3 key steps for building a more productive ‘pipeline’ of online leads.
How many emails (or LinkedIn InMail messages) do you receive from business associates that are just a waste of time to look at, much less worth reading? You know the sales emails that I am talking about. These emails come from business contacts who want to stay in touch with you – either for business…
If you are trying to determine your budget, it makes sense to look at it in context – how it aligns with your business strategy and what you need your marketing to do.
As anyone in B2B business development can attest, generating quality B2B sales leads is an uphill struggle. With the nature of complex sales, many factors come into play, including brand reputation, length of buying cycle, multiple decision stakeholders and ultimately, price tag. For all of these reasons (and more), learning how to generate leads online…
Knowing clearly who you are trying to sell your products and/or services to is an often glossed over step in a Sales Plan. But, unless you have a clear understanding of their needs and motivations, you can spend a lot of time working with the wrong sales prospect… the kind that doesn’t buy from you….
37% of marketers say that the most challenging part of their job is prospecting, which is the first step in the sales pipeline. And according to a Salesforce survey, 79% of marketing leads are never converted into sales! Clearly, there isn’t a clear ‘pathway’ for b2b prospects to find the services and products that they…
A lot of small business owners ask this question and the answer is not always satisfying to them, because it really depends on a number of factors which we will discuss in this article. But before we do, it might make sense to understand the importance of creating a marketing budget in the first place….
