Posts filed under: Sales

As a ‘consumer’ yourself, you understand that the companies that help you navigate your buying journey and ultimately, help you make the correct buying decision, earn your trust and loyalty. This is especially true of ‘high-price/high-risk’ decisions — think autos,...
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LinkedIn is generally considered a ‘must’ for business professionals who are active in business development.  It is not always considered as important by professionals in technical and management roles.  With some of these professionals, they consider the effort to build...
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How many emails (or LinkedIn InMail messages) do you receive from business associates that are just a waste of time to look at, much less worth reading? You know the sales emails that I am talking about. These emails come...
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Many small to medium businesses don’t have the budget for a ‘full-fledged’ social media program, much less a skilled creative team member who can produce stunning graphics. It is often the job of the existing team (and maybe even the...
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As anyone in B2B business development can attest, generating quality B2B sales leads is an uphill struggle.  With the nature of complex sales, many factors come into play, including brand reputation, length of buying cycle, multiple decision stakeholders and ultimately,...
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