Generate B2B Sales Leads Online, But Sell Offline
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Generate B2B Sales Leads Online, But Sell Offline

As anyone in B2B business development can attest, generating quality B2B sales leads is an uphill struggle.  With the nature of complex sales, many factors come into play, including brand reputation, length of buying cycle, multiple decision stakeholders and ultimately, price tag.  For all of these reasons (and more), learning how to generate leads online…

A Lead Qualification Checklist Can Help Increase Your Closing Ratio
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A Lead Qualification Checklist Can Help Increase Your Closing Ratio

Knowing clearly who you are trying to sell your products and/or services to is an often glossed over step in a Sales Plan. But, unless you have a clear understanding of their needs and motivations, you can spend a lot of time working with the wrong sales prospect… the kind that doesn’t buy from you….

What is a B2B Marketing Funnel?
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What is a B2B Marketing Funnel?

37% of marketers say that the most challenging part of their job is prospecting, which is the first step in the sales pipeline. And according to a Salesforce survey, 79% of marketing leads are never converted into sales! Clearly, there isn’t a clear ‘pathway’ for b2b prospects to find the services and products that they…

3 KEY Considerations for Your Next B2B Marketing Budget
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3 KEY Considerations for Your Next B2B Marketing Budget

A lot of small business owners ask this question and the answer is not always satisfying to them, because it really  depends on a number of factors which we will discuss in this article. But before we do, it might make sense to understand the importance of creating a marketing budget in the first place….

Buyer Personas: How to Step into Your Customer’s Shoes To Achieve More Sales
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Buyer Personas: How to Step into Your Customer’s Shoes To Achieve More Sales

As a ‘consumer’ yourself, you understand that the companies that help you navigate your buying journey and ultimately, help you make the correct buying decision, earn your trust and loyalty. This is especially true of ‘high-price/high-risk’ decisions — think autos, technology, insurance, etc. Now, take your ‘consumer cap’ off, and put on your ‘business cap’….

Social Media Success with these Latest Graphic Design Tools
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Social Media Success with these Latest Graphic Design Tools

Many small to medium businesses don’t have the budget for a ‘full-fledged’ social media program, much less a skilled creative team member who can produce stunning graphics. It is often the job of the existing team (and maybe even the owner) to create and post the business’ social media. that’s why we have long advocated several free/freemium…