SEO vs. Email Marketing: Finding the Perfect Balance for Your Marketing Mix
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SEO vs. Email Marketing: Finding the Perfect Balance for Your Marketing Mix

In the ever-evolving landscape of digital marketing, two strategies have continued to fight for marketing budget dollars. Each strategy offers unique benefits and reaches audiences in distinct ways. The two strategies that we are referring to are SEO (Search Engine Optimization) and Email Marketing. Both of these strategies have become integral components of successful marketing…

Generate B2B Sales Leads Online, But Sell Offline
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Generate B2B Sales Leads Online, But Sell Offline

As anyone in B2B business development can attest, generating quality B2B sales leads is an uphill struggle.  With the nature of complex sales, many factors come into play, including brand reputation, length of buying cycle, multiple decision stakeholders and ultimately, price tag.  For all of these reasons (and more), learning how to generate leads online…

Your Competitor’s Marketing Emails are ‘Eating Your Lunch’ – And Here’s Why
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Your Competitor’s Marketing Emails are ‘Eating Your Lunch’ – And Here’s Why

In 2020, email marketing is still the most effective method of attracting and retaining customers. And the businesses that are still implementing solid strategies for marketing emails are seeing upwards of 4400% ROI! That translates into earnings of $44 for every dollar spent on email campaigns. The results are obvious for what marketing emails can…

GDPR: 5 Things Your Business Should Know about these New Data Protection Rules
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GDPR: 5 Things Your Business Should Know about these New Data Protection Rules

Many U.S. companies have been investigating the impact of new data requirements being implemented soon in the European Union (EU). Referred to as GDPR, these new rules involve the handling of customers and users data. A great deal of discussion has been focused on the new requirements and the potential penalties for non-compliance. Yet, with…