Posts filed under: Email Marketing

Many U.S. companies have been investigating the impact of new data requirements being implemented soon in the European Union (EU). Referred to as GDPR, these new rules involve the handling of customers and users data. A great deal of discussion...
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How many emails (or LinkedIn InMail messages) do you receive from business associates that are just a waste of time to look at, much less worth reading? You know the sales emails that I am talking about. These emails come...
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As anyone in B2B business development can attest, generating quality B2B sales leads is an uphill struggle.  With the nature of complex sales, many factors come into play, including brand reputation, length of buying cycle, multiple decision stakeholders and ultimately,...
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