Generate B2B Sales Leads Online, But Sell Offline
Sales | Email Marketing

Generate B2B Sales Leads Online, But Sell Offline

As anyone in B2B business development can attest, generating quality B2B sales leads is an uphill struggle.  With the nature of complex sales, many factors come into play, including brand reputation, length of buying cycle, multiple decision stakeholders and ultimately, price tag.  For all of these reasons (and more), quality B2B sales leads do not…

Your Competitor’s Marketing Emails are ‘Eating Your Lunch’ – And Here’s Why
Digital | Email Marketing

Your Competitor’s Marketing Emails are ‘Eating Your Lunch’ – And Here’s Why

In 2020, email marketing is still the most effective method of attracting and retaining customers. And the businesses that are still implementing solid strategies for marketing emails are seeing upwards of 4400% ROI! That translates into earnings of $44 for every dollar spent on email campaigns. The results are obvious for what marketing emails can…

GDPR: 5 Things Your Business Should Know about these New Data Protection Rules
Email Marketing | Online Marketing

GDPR: 5 Things Your Business Should Know about these New Data Protection Rules

Many U.S. companies have been investigating the impact of new data requirements being implemented soon in the European Union (EU). Referred to as GDPR, these new rules involve the handling of customers and users data. A great deal of discussion has been focused on the new requirements and the potential penalties for non-compliance. Yet, with…