SEO vs. Email Marketing: Finding the Perfect Balance for Your Marketing Mix
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SEO vs. Email Marketing: Finding the Perfect Balance for Your Marketing Mix

In the ever-evolving landscape of digital marketing, two strategies have continued to fight for marketing budget dollars. Each strategy offers unique benefits and reaches audiences in distinct ways. The two strategies that we are referring to are SEO (Search Engine Optimization) and Email Marketing. Both of these strategies have become integral components of successful marketing…

The Layman’s Glossary of SEO Terms
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The Layman’s Glossary of SEO Terms

SEO stands for search engine optimization. It’s an important part of any website that helps people find your site when they type in keywords related to your business. Search Engine Optimization (SEO) can easily become a proverbial ‘rabbit hole’ that you can get lost in, trying to understand it. There are hundreds of variables that…

5 Important Reasons You Should Invest in SEO
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5 Important Reasons You Should Invest in SEO

There are many reasons for investing resources in your website’s Search Engine Optimization (SEO), but we have stuck to 5 important reasons why businesses should invest in SEO. 1. Quite simply, SEO is always working In the first place, SEO strategies and optimization techniques that are aligned with the latest standards always work. As long…

IndexNow May Be a Game Changer for SEO
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IndexNow May Be a Game Changer for SEO

The search engine, Microsoft Bing, just recently announced the development of a new crawling protocol called IndexNow that “promises to make crawling and indexing more efficient,” according to a recent post on Search Engine Journal. What could IndexNow mean for SEO and websites? Traditionally, the search engines, such as Bing, Google, etc., have created and…

Which Level of SEO Services Packages is Right for Your Business?
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Which Level of SEO Services Packages is Right for Your Business?

Continuing our review of SEO packages, we’re going to take a closer look at several service levels of SEO (Search engine optimization) and what services are generally included in them. We will say upfront that there will always be variations in the marketplace, but most U.S. based services fall within the following categories. Low-Cost SEO…

What are the factors that can determine SEO package prices?
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What are the factors that can determine SEO package prices?

When you begin to explore options for SEO (Search engine optimization) for your online business brand and website visibility, you can be initially shocked by the wide range of SEO package prices that you might find. And, if you don’t know what is included in these various packages, you may not be satisfied with your…

Local Search is Key to Your SEO Strategies
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Local Search is Key to Your SEO Strategies

Often, the internet represents a connection to the world for many people. Suddenly, you can reach (and possibly sell to) people on the other side of the globe!   The truth of the matter though is that many online searches are focused on localized goods and services. Many searches include the phrase “… near me”,…

Improve Website SEO Using These THREE Principles
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Improve Website SEO Using These THREE Principles

Content is Even More Critical to Improve Website SEO Ranking Google continues to emphasize that content quality is critical for boosting website SEO ranking. Ignore their warning at your own online peril. But just what does “quality” mean to Google? Is it the length of the content? Is the number of keywords embedded in the article?…