Continuing our review of SEO packages, we’re going to take a closer look at several service levels of SEO (Search engine optimization) and what services are generally included in them. We will say upfront that there will always be variations in the marketplace, but most U.S. based services fall within the following categories. Low-Cost SEO…
Search engine marketing (SEM Services) is one of the digital marketing strategies that marketers use to elevate the visibility of a website in internet search. While the term can be used to describe all of the marketing efforts used to increase a website’s visibility, it is generally used specifically to identify ‘paid’ search strategies. Often…
A Call-to-Action (often shortened to “CTA”) is one of the most important tools in inbound digital marketing. Almost every website contains (or should contain) one or more Calls-to-Action.
Podcasting 101 Podcasting has come into its own over the last few years as a communication tool… and a marketing tool. Whether you are producing your own or you are making guest appearances on someone else’s podcast, it is a great ‘megaphone’ for your message. According to recent data, there are about 850,000 total active…
Relevant, engaging content continues to be a key component of a business marketing plan. And as most companies quickly learn, adopting a ‘content first’ marketing strategy can have its budget limitations. What successful content marketers learn is that most content can (and should) be created to be ‘evergreen’… meaning, the content should have value to…
Often, the internet represents a connection to the world for many people. Suddenly, you can reach (and possibly sell to) people on the other side of the globe! The truth of the matter though is that many online searches are focused on localized goods and services. Many searches include the phrase “… near me”,…
Content is Even More Critical to Improve Website SEO Ranking Google continues to emphasize that content quality is critical for boosting website SEO ranking. Ignore their warning at your own online peril. But just what does “quality” mean to Google? Is it the length of the content? Is the number of keywords embedded in the article?…
Most small business owners and professionals lack the time and often the experience to perform a true sales call campaign. Consider the following ways to generate leads without cold calling:
Is Content Marketing worth the investment? Content marketing budgets vary, but it is not uncommon to see companies spend between $5,000 and $50,000 per year on this marketing tactic. The spend amount varies by size of company and what the actual goals for the program are. These companies are obviously seeing a return on their…
If you are trying to determine your budget, it makes sense to look at it in context – how it aligns with your business strategy and what you need your marketing to do.