9 Steps to Better Senior Living Marketing
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9 Steps to Better Senior Living Marketing

Baby boomers are opting for assisted living rather than traditional nursing homes today. This offers great opportunities for marketing assisted living communities and related senior care services. From now until 2030, 10,000 baby boomers will hit retirement age daily. What makes senior living marketing so critical for your business? Moving yourself or a loved one…

8 Components of Successful Small Law Firm Marketing
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8 Components of Successful Small Law Firm Marketing

Small Law firm Marketing is the single most important aspect of law firms. Marketing is what brings in new clients and without marketing, a law firm would not survive. Law firms who take marketing seriously, invest heavily in it and devise a comprehensive strategy that includes all aspects of marketing such as digital marketing, SEO,…

Which Level of SEO Services Packages is Right for Your Business?
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Which Level of SEO Services Packages is Right for Your Business?

Continuing our review of SEO packages, we’re going to take a closer look at several service levels of SEO (Search engine optimization) and what services are generally included in them. We will say upfront that there will always be variations in the marketplace, but most U.S. based services fall within the following categories. Low-Cost SEO…

What is Search engine marketing (SEM)?
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What is Search engine marketing (SEM)?

Search engine marketing (SEM Services) is one of the digital marketing strategies that marketers use to elevate the visibility of a website in internet search. While the term can be used to describe all of the marketing efforts used to increase a website’s visibility, it is generally used specifically to identify ‘paid’ search strategies. Often…

Buyer Personas: How to Step into Your Customer’s Shoes To Achieve More Sales
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Buyer Personas: How to Step into Your Customer’s Shoes To Achieve More Sales

As a ‘consumer’ yourself, you understand that the companies that help you navigate your buying journey and ultimately, help you make the correct buying decision, earn your trust and loyalty. This is especially true of ‘high-price/high-risk’ decisions — think autos, technology, insurance, etc. Now, take your ‘consumer cap’ off, and put on your ‘business cap’….

Omnichannel Marketing – Go Big or Go Home
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Omnichannel Marketing – Go Big or Go Home

Relevant, engaging content continues to be a key component of a business marketing plan. And as most companies quickly learn, adopting a ‘content first’ marketing strategy can have its budget limitations. What successful content marketers learn is that most content can (and should) be created to be ‘evergreen’… meaning, the content should have value to…

Local Search is Key to Your SEO Strategies
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Local Search is Key to Your SEO Strategies

Often, the internet represents a connection to the world for many people. Suddenly, you can reach (and possibly sell to) people on the other side of the globe!   The truth of the matter though is that many online searches are focused on localized goods and services. Many searches include the phrase “… near me”,…