What is a podcast and why are they popular? Podcasts are a form of on-demand audio show. They are usually released episodically and can be listened to at any time. Podcasts can be about anything, from tech to politics to comedy. The podcast format was originally referred to as an ‘audio blog’ and has roots…
If you are trying to determine your budget, it makes sense to look at it in context – how it aligns with your business strategy and what you need your marketing to do.
Podcasting has come into its own over the last few years as a communication tool… and a marketing tool. Whether you are producing your own or you are making guest appearances on someone else’s podcast, it is a great ‘megaphone’ for your message. According to recent data, there are about 850,000 total active podcasts available…