IndexNow May Be a Game Changer for SEO
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IndexNow May Be a Game Changer for SEO

The search engine, Microsoft Bing, just recently announced the development of a new crawling protocol called IndexNow that “promises to make crawling and indexing more efficient,” according to a recent post on Search Engine Journal. What could IndexNow mean for SEO and websites? Traditionally, the search engines, such as Bing, Google, etc., have created and…

What is a B2B Marketing Funnel?
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What is a B2B Marketing Funnel?

37% of marketers say that the most challenging part of their job is prospecting, which is the first step in the sales pipeline. And according to a Salesforce survey, 79% of marketing leads are never converted into sales! Clearly, there isn’t a clear ‘pathway’ for b2b prospects to find the services and products that they…

Which Level of SEO Services Packages is Right for Your Business?
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Which Level of SEO Services Packages is Right for Your Business?

Continuing our review of SEO packages, we’re going to take a closer look at several service levels of SEO (Search engine optimization) and what services are generally included in them. We will say upfront that there will always be variations in the marketplace, but most U.S. based services fall within the following categories. Low-Cost SEO…

5 Steps to Creating a Successful Content Marketing Strategy
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5 Steps to Creating a Successful Content Marketing Strategy

Many businesses have become aware of the value of a content marketing strategy, or what is usually called a content calendar. Planning out public messaging to coincide with sales, holidays, industry key dates, etc. is generally what marketing departments want to plan for, and this tactical strategy makes sense. Many think that this plan/calendar achieves…

Omnichannel Marketing – Go Big or Go Home
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Omnichannel Marketing – Go Big or Go Home

Relevant, engaging content continues to be a key component of a business marketing plan. And as most companies quickly learn, adopting a ‘content first’ marketing strategy can have its budget limitations. What successful content marketers learn is that most content can (and should) be created to be ‘evergreen’… meaning, the content should have value to…