Many businesses have become aware of the value of a content marketing strategy, or what is usually called a content calendar. Planning out public messaging to coincide with sales, holidays, industry key dates, etc. is generally what marketing departments want to plan for, and this tactical strategy makes sense. Many think that this plan/calendar achieves…
Podcasting 101 Podcasting has come into its own over the last few years as a communication tool… and a marketing tool. Whether you are producing your own or you are making guest appearances on someone else’s podcast, it is a great ‘megaphone’ for your message. According to recent data, there are about 850,000 total active…
Relevant, engaging content continues to be a key component of a business marketing plan. And as most companies quickly learn, adopting a ‘content first’ marketing strategy can have its budget limitations. What successful content marketers learn is that most content can (and should) be created to be ‘evergreen’… meaning, the content should have value to…