Are you trying to determine how to grow social media followers? With the right strategy and the right tips, it’s possible to increase your followers on any social platform dramatically. Here are some simple and effective ways to build a large, engaged community of followers to engage with your business audience. How many of your…
Digital marketing agencies are an increasingly important part of the digital landscape. Finding the right agency to help you achieve your goals is essential, but how do you go about doing that? In this post we’ll look at some of the things you need to consider when searching for a digital marketing agency in the…
Websites are an important part of any business’ digital presence. Learn what makes a good website from a user perspective!
The internet has become a powerful tool for generating online leads. In this article, we define 3 key steps for building a more productive ‘pipeline’ of online leads.
The search engine, Microsoft Bing, just recently announced the development of a new crawling protocol called IndexNow that “promises to make crawling and indexing more efficient,” according to a recent post on Search Engine Journal. What could IndexNow mean for SEO and websites? Traditionally, the search engines, such as Bing, Google, etc., have created and…
37% of marketers say that the most challenging part of their job is prospecting, which is the first step in the sales pipeline. And according to a Salesforce survey, 79% of marketing leads are never converted into sales! Clearly, there isn’t a clear ‘pathway’ for b2b prospects to find the services and products that they…
Continuing our review of SEO packages, we’re going to take a closer look at several service levels of SEO (Search engine optimization) and what services are generally included in them. We will say upfront that there will always be variations in the marketplace, but most U.S. based services fall within the following categories. Low-Cost SEO…
Many businesses have become aware of the value of a content marketing strategy, or what is usually called a content calendar. Planning out public messaging to coincide with sales, holidays, industry key dates, etc. is generally what marketing departments want to plan for, and this tactical strategy makes sense. Many think that this plan/calendar achieves…
Podcasting has come into its own over the last few years as a communication tool… and a marketing tool. Whether you are producing your own or you are making guest appearances on someone else’s podcast, it is a great ‘megaphone’ for your message. According to recent data, there are about 850,000 total active podcasts available…
Relevant, engaging content continues to be a key component of a business marketing plan. And as most companies quickly learn, adopting a ‘content first’ marketing strategy can have its budget limitations. What successful content marketers learn is that most content can (and should) be created to be ‘evergreen’… meaning, the content should have value to…
