Email Marketing

Email marketing is still one of the best forms of communication for nurturing your existing audience, not so much for making new connections. Below are articles that we have published on this topic.

Business Improvement | Content Marketing | Email Marketing | Featured | Marketing | Online Marketing | SEO | Social Media
How to Design an Effective Digital Marketing Blueprint
ByMark MontonaraJanuary 23, 2024February 12, 2024
A digital marketing blueprint is a comprehensive plan that outlines how a business or organization will execute its digital marketing efforts. This blueprint serves as a guide for all online marketing activities, including content creation, social media management, SEO, email marketing, and more. It ensures that all digital marketing efforts align with the business’s overall…
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Business Improvement | Email Marketing | Sales | SEO
SEO vs. Email Marketing: Finding the Perfect Balance for Your Marketing Mix
ByMark MontonaraJuly 25, 2023July 26, 2023
In the ever-evolving landscape of digital marketing, two strategies have continued to fight for marketing budget dollars. Each strategy offers unique benefits and reaches audiences in distinct ways. The two strategies that we are referring to are SEO (Search Engine Optimization) and Email Marketing. Both of these strategies have become integral components of successful marketing…
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Sales | Email Marketing
How to Create More Effective Sales Emails
ByMark MontonaraMarch 20, 2022November 29, 2022
How many emails (or LinkedIn InMail messages) do you receive from business associates that are just a waste of time to look at, much less worth reading? You know the sales emails that I am talking about. These emails come from business contacts who want to stay in touch with you – either for business…
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Sales | Email Marketing
Generate B2B Sales Leads Online, But Sell Offline
ByMark MontonaraFebruary 9, 2022November 29, 2022
As anyone in B2B business development can attest, generating quality B2B sales leads is an uphill struggle. With the nature of complex sales, many factors come into play, including brand reputation, length of buying cycle, multiple decision stakeholders and ultimately, price tag. For all of these reasons (and more), learning how to generate leads online…
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Digital | Email Marketing | Online Marketing | Sales | SEO | Social Media
Generating More Business Leads without Cold Calling
ByMark MontonaraNovember 10, 2020August 9, 2021
Most small business owners and professionals lack the time and often the experience to perform a true sales call campaign. Consider the following ways to generate leads without cold calling:
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Digital | Email Marketing
Your Competitor’s Marketing Emails are ‘Eating Your Lunch’ – And Here’s Why
ByMark MontonaraOctober 30, 2020August 11, 2021
In 2020, email marketing is still the most effective method of attracting and retaining customers. And the businesses that are still implementing solid strategies for marketing emails are seeing upwards of 4400% ROI! That translates into earnings of $44 for every dollar spent on email campaigns. The results are obvious for what marketing emails can…
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Email Marketing | Online Marketing
GDPR: 5 Things Your Business Should Know about these New Data Protection Rules
ByMark MontonaraMay 3, 2018August 6, 2019
Many U.S. companies have been investigating the impact of new data requirements being implemented soon in the European Union (EU). Referred to as GDPR, these new rules involve the handling of customers and users data. A great deal of discussion has been focused on the new requirements and the potential penalties for non-compliance. Yet, with…
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