A Lead Qualification Checklist Can Help Increase Your Closing Ratio
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A Lead Qualification Checklist Can Help Increase Your Closing Ratio

Knowing clearly who you are trying to sell your products and/or services to is an often glossed over step in a Sales Plan. But, unless you have a clear understanding of their needs and motivations, you can spend a lot of time working with the wrong sales prospect… the kind that doesn’t buy from you….

What is a B2B Marketing Funnel?
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What is a B2B Marketing Funnel?

37% of marketers say that the most challenging part of their job is prospecting, which is the first step in the sales pipeline. And according to a Salesforce survey, 79% of marketing leads are never converted into sales! Clearly, there isn’t a clear ‘pathway’ for b2b prospects to find the services and products that they…