The goal of this article is to help you understand the concepts of landing pages and ‘call to actions’. We will take a look at the importance of these concepts, what they are, look at landing page call to action examples, and what their benefits are to your business. What is a Call to Action…
The internet has become a powerful tool for generating online leads. In this article, we define 3 key steps for building a more productive ‘pipeline’ of online leads.
Knowing clearly who you are trying to sell your products and/or services to is an often glossed over step in a Sales Plan. But, unless you have a clear understanding of their needs and motivations, you can spend a lot of time working with the wrong sales prospect… the kind that doesn’t buy from you….
37% of marketers say that the most challenging part of their job is prospecting, which is the first step in the sales pipeline. And according to a Salesforce survey, 79% of marketing leads are never converted into sales! Clearly, there isn’t a clear ‘pathway’ for b2b prospects to find the services and products that they…
