Improve Website SEO Using These THREE Principles
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Improve Website SEO Using These THREE Principles

Content is Even More Critical to Improve Website SEO Ranking Google continues to emphasize that content quality is critical for boosting website SEO ranking. Ignore their warning at your own online peril. But just what does “quality” mean to Google? Is it the length of the content? Is the number of keywords embedded in the article?…

Your Competitor’s Marketing Emails are ‘Eating Your Lunch’ – And Here’s Why
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Your Competitor’s Marketing Emails are ‘Eating Your Lunch’ – And Here’s Why

In 2020, email marketing is still the most effective method of attracting and retaining customers. And the businesses that are still implementing solid strategies for marketing emails are seeing upwards of 4400% ROI! That translates into earnings of $44 for every dollar spent on email campaigns. The results are obvious for what marketing emails can…

Content Marketing: 5 Question All Business Asks
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Content Marketing: 5 Question All Business Asks

Is Content Marketing worth the investment? Content marketing budgets vary, but it is not uncommon to see companies spend between $5,000 and $50,000 per year on this marketing tactic. The spend amount varies by size of company and what the actual goals for the program are. These companies are obviously seeing a return on their…

Which Social Media Platform is Right for Your Business
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Which Social Media Platform is Right for Your Business

A big mistake that small to medium sized businesses make when launching a social media program is to try to be in every major social media platform. Some of those channels include Facebook, Instagram, Twitter, Snapchat, and LinkedIn. There are two major reasons for not trying this approach – FIRST, it takes major resources (i.e. –…

GDPR: 5 Things Your Business Should Know about these New Data Protection Rules
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GDPR: 5 Things Your Business Should Know about these New Data Protection Rules

Many U.S. companies have been investigating the impact of new data requirements being implemented soon in the European Union (EU). Referred to as GDPR, these new rules involve the handling of customers and users data. A great deal of discussion has been focused on the new requirements and the potential penalties for non-compliance. Yet, with…

Use Social Media To Your SEO Advantage
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Use Social Media To Your SEO Advantage

You know the expression – “I couldn’t have said it better myself.”? Well, that is what I said when I read this just-published post on the Forbes.com website. Written by contributing writer – Kelly Shelton, it covers the relationship of your social media activity and your website’s online visibility. It is a topic that I often…

Social Media Success with these Latest Graphic Design Tools
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Social Media Success with these Latest Graphic Design Tools

Many small to medium businesses don’t have the budget for a ‘full-fledged’ social media program, much less a skilled creative team member who can produce stunning graphics. It is often the job of the existing team (and maybe even the owner) to create and post the business’ social media. that’s why we have long advocated several free/freemium…