GDPR: 5 Things Your Business Should Know about these New Data Protection Rules
Email Marketing | Online Marketing

GDPR: 5 Things Your Business Should Know about these New Data Protection Rules

Many U.S. companies have been investigating the impact of new data requirements being implemented soon in the European Union (EU). Referred to as GDPR, these new rules involve the handling of customers and users data. A great deal of discussion has been focused on the new requirements and the potential penalties for non-compliance. Yet, with…

Use Social Media To Your SEO Advantage
Social Media | Internet Shares | SEO

Use Social Media To Your SEO Advantage

You know the expression – “I couldn’t have said it better myself.”? Well, that is what I said when I read this just-published post on the Forbes.com website. Written by contributing writer – Kelly Shelton, it covers the relationship of your social media activity and your website’s online visibility. It is a topic that I often…

Buyer Personas: Stepping into Your Customer’s Shoes Is Key To Achieve More Sales
Online Marketing | Sales

Buyer Personas: Stepping into Your Customer’s Shoes Is Key To Achieve More Sales

As a ‘consumer’ yourself, you understand that the companies that help you navigate your buying journey and ultimately, help you make the correct buying decision, earn your trust and loyalty. This is especially true of ‘high-price/high-risk’ decisions — think autos, technology, insurance, etc. Now, take your ‘consumer cap’ off, and put on your ‘business cap’….

Social Media Success with these Latest Graphic Design Tools
Sales | Social Media

Social Media Success with these Latest Graphic Design Tools

Many small to medium businesses don’t have the budget for a ‘full-fledged’ social media program, much less a skilled creative team member who can produce stunning graphics. It is often the job of the existing team (and maybe even the owner) to create and post the business’ social media. that’s why we have long advocated several free/freemium…

The Essential Social Media Marketing Tools
Social Media

The Essential Social Media Marketing Tools

Every business should be engaging with their audience through social media. It can be the best way to communicate with existing customers. AND it is one of the best ways to reach new prospects. Social media marketing can be intimidating to the small business or ‘solopreneur’Trends and tactics change constantly It may seem overwhelming to think…