What to Expect When Working with a Podcast Booking Agency
If you are trying to determine your budget, it makes sense to look at it in context – how it aligns with your business strategy and what you need your marketing to do.
How to Create More Effective Sales Emails
How many emails (or LinkedIn InMail messages) do you receive from business associates that are just a waste of time to look at, much less worth reading? You know the sales emails that I am talking about. These emails come from business contacts who want to stay in touch with you – either for business…
What is the REAL Value of SEO For Your Business?
If you are trying to determine your budget, it makes sense to look at it in context – how it aligns with your business strategy and what you need your marketing to do.
What is the Right Marketing Budget for B2B Companies?
If you are trying to determine your budget, it makes sense to look at it in context – how it aligns with your business strategy and what you need your marketing to do.
Generate B2B Sales Leads Online, But Sell Offline
As anyone in B2B business development can attest, generating quality B2B sales leads is an uphill struggle. With the nature of complex sales, many factors come into play, including brand reputation, length of buying cycle, multiple decision stakeholders and ultimately, price tag. For all of these reasons (and more), learning how to generate leads online…
9 Steps to Better Senior Living Marketing
Baby boomers are opting for assisted living rather than traditional nursing homes today. This offers great opportunities for marketing assisted living communities and related senior care services. From now until 2030, 10,000 baby boomers will hit retirement age daily. What makes senior living marketing so critical for your business? Moving yourself or a loved one…
8 Components of Successful Small Law Firm Marketing
Small Law firm Marketing is the single most important aspect of law firms. Marketing is what brings in new clients and without marketing, a law firm would not survive. Law firms who take marketing seriously, invest heavily in it and devise a comprehensive strategy that includes all aspects of marketing such as digital marketing, SEO,…
IndexNow May Be a Game Changer for SEO
The search engine, Microsoft Bing, just recently announced the development of a new crawling protocol called IndexNow that “promises to make crawling and indexing more efficient,” according to a recent post on Search Engine Journal. What could IndexNow mean for SEO and websites? Traditionally, the search engines, such as Bing, Google, etc., have created and…
A Lead Qualification Checklist Can Help Increase Your Closing Ratio
Knowing clearly who you are trying to sell your products and/or services to is an often glossed over step in a Sales Plan. But, unless you have a clear understanding of their needs and motivations, you can spend a lot of time working with the wrong sales prospect… the kind that doesn’t buy from you….
What is a B2B Marketing Funnel?
37% of marketers say that the most challenging part of their job is prospecting, which is the first step in the sales pipeline. And according to a Salesforce survey, 79% of marketing leads are never converted into sales! Clearly, there isn’t a clear ‘pathway’ for b2b prospects to find the services and products that they…
