SEO

SEO (Search engine optimization) is a critical component of website development that helps it to rank higher in internet searches. Below are articles that we have published on this topic.

Business Improvement | Content Marketing | Email Marketing | Featured | Marketing | Online Marketing | SEO | Social Media
How to Design an Effective Digital Marketing Blueprint
ByMark MontonaraJanuary 23, 2024February 12, 2024
A digital marketing blueprint is a comprehensive plan that outlines how a business or organization will execute its digital marketing efforts. This blueprint serves as a guide for all online marketing activities, including content creation, social media management, SEO, email marketing, and more. It ensures that all digital marketing efforts align with the business’s overall…
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Content Marketing | Online Marketing | SEO
SEO is not a marathon, it’s a game of ‘King of the Hill’
ByMark MontonaraJanuary 8, 2024February 12, 2024
“SEO is not a marathon, it’s a game of ‘King of the Hill’” – this provocative statement challenges the traditional view of Search Engine Optimization as a long, steady race. Instead, it suggests that SEO is more akin to the dynamic and competitive game of ‘King of the Hill,’ where the goal is not just…
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Business Improvement | Email Marketing | Sales | SEO
SEO vs. Email Marketing: Finding the Perfect Balance for Your Marketing Mix
ByMark MontonaraJuly 25, 2023July 26, 2023
In the ever-evolving landscape of digital marketing, two strategies have continued to fight for marketing budget dollars. Each strategy offers unique benefits and reaches audiences in distinct ways. The two strategies that we are referring to are SEO (Search Engine Optimization) and Email Marketing. Both of these strategies have become integral components of successful marketing…
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Online Marketing | SEO | Website Development
The Layman’s Glossary of SEO Terms
ByMark MontonaraDecember 14, 2022December 15, 2022
SEO stands for search engine optimization. It’s an important part of any website that helps people find your site when they type in keywords related to your business. Search Engine Optimization (SEO) can easily become a proverbial ‘rabbit hole’ that you can get lost in, trying to understand it. There are hundreds of variables that…
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Online Marketing | SEO
5 Important Reasons You Should Invest in SEO
ByMark MontonaraOctober 12, 2022November 29, 2022
There are many reasons for investing resources in your website’s Search Engine Optimization (SEO), but we have stuck to 5 important reasons why businesses should invest in SEO. 1. Quite simply, SEO is always working In the first place, SEO strategies and optimization techniques that are aligned with the latest standards always work. As long…
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Marketing | SEO
What is the REAL Value of SEO For Your Business?
ByMark MontonaraMarch 17, 2022November 29, 2022
If you are trying to determine your budget, it makes sense to look at it in context – how it aligns with your business strategy and what you need your marketing to do.
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Content Marketing | SEO
IndexNow May Be a Game Changer for SEO
ByMark MontonaraNovember 12, 2021December 14, 2021
The search engine, Microsoft Bing, just recently announced the development of a new crawling protocol called IndexNow that “promises to make crawling and indexing more efficient,” according to a recent post on Search Engine Journal. What could IndexNow mean for SEO and websites? Traditionally, the search engines, such as Bing, Google, etc., have created and…
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Content Marketing | Featured | Inbound Marketing | Online Marketing | SEO
Which Level of SEO Services Packages is Right for Your Business?
ByMark MontonaraAugust 26, 2021December 14, 2021
Continuing our review of SEO packages, we’re going to take a closer look at several service levels of SEO (Search engine optimization) and what services are generally included in them. We will say upfront that there will always be variations in the marketplace, but most U.S. based services fall within the following categories. Low-Cost SEO…
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Featured | SEO | Website Development
What are the factors that can determine SEO package prices?
ByMark MontonaraAugust 23, 2021December 14, 2021
When you begin to explore options for SEO (Search engine optimization) for your online business brand and website visibility, you can be initially shocked by the wide range of SEO package prices that you might find. And, if you don’t know what is included in these various packages, you may not be satisfied with your…
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Digital | Online Marketing | SEO
Local Search is Key to Your SEO Strategies
ByMark MontonaraNovember 20, 2020August 16, 2021
Often, the internet represents a connection to the world for many people. Suddenly, you can reach (and possibly sell to) people on the other side of the globe! The truth of the matter though is that many online searches are focused on localized goods and services. Many searches include the phrase “… near me”,…
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