digital marketing blueprint
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How to Design an Effective Digital Marketing Blueprint

ByMark Montonara

A digital marketing blueprint is a comprehensive plan that outlines how a business or organization will execute its digital marketing efforts. This blueprint serves as a guide for all online marketing activities, including content creation, social media management, SEO, email marketing, and more. It ensures that all digital marketing efforts align with the business’s overall…

seo king of the hill
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SEO is not a marathon, it’s a game of ‘King of the Hill’

ByMark Montonara

“SEO is not a marathon, it’s a game of ‘King of the Hill’” – this provocative statement challenges the traditional view of Search Engine Optimization as a long, steady race. Instead, it suggests that SEO is more akin to the dynamic and competitive game of ‘King of the Hill,’ where the goal is not just…

seo vs. email marketing
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SEO vs. Email Marketing: Finding the Perfect Balance for Your Marketing Mix

ByMark Montonara

In the ever-evolving landscape of digital marketing, two strategies have continued to fight for marketing budget dollars. Each strategy offers unique benefits and reaches audiences in distinct ways. The two strategies that we are referring to are SEO (Search Engine Optimization) and Email Marketing. Both of these strategies have become integral components of successful marketing…

seo terms
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The Layman’s Glossary of SEO Terms

ByMark Montonara

SEO stands for search engine optimization. It’s an important part of any website that helps people find your site when they type in keywords related to your business. Search Engine Optimization (SEO) can easily become a proverbial ‘rabbit hole’ that you can get lost in, trying to understand it. There are hundreds of variables that…

5 Important Reasons You Should Invest in SEO
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5 Important Reasons You Should Invest in SEO

ByMark Montonara

There are many reasons for investing resources in your website’s Search Engine Optimization (SEO), but we have stuck to 5 important reasons why businesses should invest in SEO. 1. Quite simply, SEO is always working In the first place, SEO strategies and optimization techniques that are aligned with the latest standards always work. As long…

indexnow
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IndexNow May Be a Game Changer for SEO

ByMark Montonara

The search engine, Microsoft Bing, just recently announced the development of a new crawling protocol called IndexNow that “promises to make crawling and indexing more efficient,” according to a recent post on Search Engine Journal. What could IndexNow mean for SEO and websites? Traditionally, the search engines, such as Bing, Google, etc., have created and…

SEO Services Packages
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Which Level of SEO Services Packages is Right for Your Business?

ByMark Montonara

Continuing our review of SEO packages, we’re going to take a closer look at several service levels of SEO (Search engine optimization) and what services are generally included in them. We will say upfront that there will always be variations in the marketplace, but most U.S. based services fall within the following categories. Low-Cost SEO…

seo package prices
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What are the factors that can determine SEO package prices?

ByMark Montonara

When you begin to explore options for SEO (Search engine optimization) for your online business brand and website visibility, you can be initially shocked by the wide range of SEO package prices that you might find. And, if you don’t know what is included in these various packages, you may not be satisfied with your…

local search
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Local Search is Key to Your SEO Strategies

ByMark Montonara

Often, the internet represents a connection to the world for many people. Suddenly, you can reach (and possibly sell to) people on the other side of the globe! The truth of the matter though is that many online searches are focused on localized goods and services. Many searches include the phrase “… near me”,…