Content is Even More Critical to Improve Website SEO Ranking Google continues to emphasize that content quality is critical for boosting website SEO ranking. Ignore their warning at your own online peril. But just what does “quality” mean to Google? Is it the length of the content? Is the number of keywords embedded in the article?…
Most small business owners and professionals lack the time and often the experience to perform a true sales call campaign. Consider the following ways to generate leads without cold calling:
In 2020, email marketing is still the most effective method of attracting and retaining customers. And the businesses that are still implementing solid strategies for marketing emails are seeing upwards of 4400% ROI! That translates into earnings of $44 for every dollar spent on email campaigns. The results are obvious for what marketing emails can…
Is Content Marketing worth the investment? Content marketing budgets vary, but it is not uncommon to see companies spend between $5,000 and $50,000 per year on this marketing tactic. The spend amount varies by size of company and what the actual goals for the program are. These companies are obviously seeing a return on their…
To be found on Google search, “LinkedIn is King.” LinkedIn ranks higher than all other profiles including other social networks and website builders.
If you are trying to determine your budget, it makes sense to look at it in context – how it aligns with your business strategy and what you need your marketing to do.
Search Engine Optimization (SEO) can easily become a proverbial ‘rabbit hole’ that you can get lost in, trying to understand it. There are hundreds of variables that play a part in optimizing a website’s search visibility. And if you are not performing SEO services as a full-time job, it is absolutely not worth your while…
There are many reasons for investing resources in your website’s Search Engine Optimization (SEO), but we have stuck to 5 important reasons why businesses should invest in SEO. 1. Quite simply, SEO is always working In the first place, SEO strategies and optimization techniques that are aligned with the latest standards always work. As long…
Learn more about the two basic elements of SEO optimization – On-page SEO and Off-page SEO.
A big mistake that small to medium sized businesses make when launching a social media program is to try to be in every major social media platform. Some of those channels include Facebook, Instagram, Twitter, Snapchat, and LinkedIn. There are two major reasons for not trying this approach – FIRST, it takes major resources (i.e. –…