Improve Website SEO Using These THREE Principles
Digital | Online Marketing | SEO

Improve Website SEO Using These THREE Principles

Content is Even More Critical to Improve Website SEO Ranking Google continues to emphasize that content quality is critical for boosting website SEO ranking. Ignore their warning at your own online peril. But just what does “quality” mean to Google? Is it the length of the content? Is the number of keywords embedded in the article?…

Your Competitor’s Marketing Emails are ‘Eating Your Lunch’ – And Here’s Why
Digital | Email Marketing

Your Competitor’s Marketing Emails are ‘Eating Your Lunch’ – And Here’s Why

In 2020, email marketing is still the most effective method of attracting and retaining customers. And the businesses that are still implementing solid strategies for marketing emails are seeing upwards of 4400% ROI! That translates into earnings of $44 for every dollar spent on email campaigns. The results are obvious for what marketing emails can…

Content Marketing: 5 Question All Business Asks
Digital | Inbound Marketing | Online Marketing

Content Marketing: 5 Question All Business Asks

Is Content Marketing worth the investment? Content marketing budgets vary, but it is not uncommon to see companies spend between $5,000 and $50,000 per year on this marketing tactic. The spend amount varies by size of company and what the actual goals for the program are. These companies are obviously seeing a return on their…

The Layman’s Glossary of SEO Terms
Online Marketing | SEO | Website Development

The Layman’s Glossary of SEO Terms

Search Engine Optimization (SEO) can easily become a proverbial ‘rabbit hole’ that you can get lost in, trying to understand it. There are hundreds of variables that play a part in optimizing a website’s search visibility. And if you are not performing SEO services as a full-time job, it is absolutely not worth your while…

5 Important Reasons You Should Invest in SEO
Online Marketing | SEO

5 Important Reasons You Should Invest in SEO

There are many reasons for investing resources in your website’s Search Engine Optimization (SEO), but we have stuck to 5 important reasons why businesses should invest in SEO. 1. Quite simply, SEO is always working In the first place, SEO strategies and optimization techniques that are aligned with the latest standards always work. As long…

Which Social Media Platform is Right for Your Business
Online Marketing | Social Media

Which Social Media Platform is Right for Your Business

A big mistake that small to medium sized businesses make when launching a social media program is to try to be in every major social media platform. Some of those channels include Facebook, Instagram, Twitter, Snapchat, and LinkedIn. There are two major reasons for not trying this approach –  FIRST, it takes major resources (i.e. –…