5 Important Reasons You Should Invest in SEO
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5 Important Reasons You Should Invest in SEO

There are many reasons for investing resources in your website’s Search Engine Optimization (SEO), but we have stuck to 5 important reasons why businesses should invest in SEO. 1. Quite simply, SEO is always working In the first place, SEO strategies and optimization techniques that are aligned with the latest standards always work. As long…

Landing Page ‘Call To Action’ Examples
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Landing Page ‘Call To Action’ Examples

The goal of this article is to help you understand the concepts of landing pages and ‘call to actions’. We will take a look at the importance of these concepts, what they are, look at landing page call to action examples, and what their benefits are to your business. What is a Call to Action…

Generate B2B Sales Leads Online, But Sell Offline
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Generate B2B Sales Leads Online, But Sell Offline

As anyone in B2B business development can attest, generating quality B2B sales leads is an uphill struggle.  With the nature of complex sales, many factors come into play, including brand reputation, length of buying cycle, multiple decision stakeholders and ultimately, price tag.  For all of these reasons (and more), learning how to generate leads online…

9 Steps to Better Senior Living Marketing
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9 Steps to Better Senior Living Marketing

Baby boomers are opting for assisted living rather than traditional nursing homes today. This offers great opportunities for marketing assisted living communities and related senior care services. From now until 2030, 10,000 baby boomers will hit retirement age daily. What makes senior living marketing so critical for your business? Moving yourself or a loved one…